Analytics and Measurement that Actually Guide You
Use UTM tags on every link so GA4 shows which post, platform, and format drove registrations. A film festival found Reels outperformed carousels for ticket sales. Comment ‘UTM’ for our naming convention cheatsheet.
Analytics and Measurement that Actually Guide You
Track watch time, saves, shares, and click‑through by creative angle. Pinpoint which hook, thumbnail, or caption moved people. Share one metric you struggle with, and we’ll reply with a practical fix.